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Women’s Jordan x Foot Locker

- Creative Direction & Photography

Celebrating female creatives through a style-lead series, my brief was to create connections with the Jordan culture through community, heritage, basketball and music, reflecting on how the Jordan brand is intertwined in diverse creative fields.

I worked on initial casting and interviews to gain the understanding of each individual and what they do as creatives to achieve their inspiration.

Creative Direction
Casting talent
Photography assets for instore, website and digital ads

Socials, Instore, OOH, EDM / Web, Digital media

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