hello@georgiarhaynes.com                     @georgiarhaynes

New Balance x Rebel Sport -The Only Way is Yours
Co-Directing & Photography

‘The Only Way is Yours’ campaign embraced authentic inclusivity. My brief was to give New Balance a unique voice across Rebel channels for the New Balance Essentials range.

Creative Direction
Location Scouting
Casting Talent Input
Campaign photography    
Co-directing of 30” video

Social, Instore, EDM / Web, Digital media

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